'We have a special connection with our fans,' said Kevin Jonas. We announced Countdown Pages at Stream On, where the Jonas Brothers shared their excitement for a new way to connect with their fans ahead of their new album, The Album, coming in May.

Based on these results, we'll be giving more artists the ability to set up Countdown Pages right in Spotify for Artists over the coming months. Taylor Swift, Karol G, Florence and the Machine, Quevedo, Paramore, and others have already tested Countdown Pages and the results have been stunning: On average, more than 80% of pre-savers have streamed the new release within the first week. Introducing Countdown Pages, a new destination for your fans to pre-save your upcoming albums, preview the track list, pre-order new merch, watch video Clips you’ve shared, and see the timer count down to the release moment – all in one place. It’s complex, time-consuming, and creates a disconnect between where music is hyped up and where it’s actually streamed. The album release moment is one of the most important in an artist’s career, but building momentum for a new release in today’s world requires artists and their teams to work across multiple platforms and services.

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